Posted on 23 August 2017 by Hostmara
Podcasting and blogging can certainly match to create effective assets for brands, organizations, and companies. When combined effectively, they are able to play from each other and create a extremely effective, on-going marketing campaign.
If you possess a podcast with no blog since it’s counterpart, you are passing up on a simple-to-grab chance to improve your listeners!
One Benefits another
By getting both a podcast along with a blog, you’ve more possibilities to create supporters. For instance, adding your podcast to numerous promotion sites and lists won’t accomplish the primary objective of getting exposure for the podcast, but probably lead to more visitors for the blog. This is a great method of developing a stable stream of content for the audience to savor &ndash you might not possess a new podcast out until later within the week, however your supporters have grounds to talk to your blog today.
More Possibilities for Collaboration
Much like getting a guest host in your podcast, you are able to invite other blog writers or podcasters to create a guest publish in your blog. You can do interviews together with your visitors in your actual podcast, leading to maximum exposure (and therefore incentive) for that guest blogger. This case may also be corrected, along with you to be the guest poster and potentially an interviewee too. The aim is your audience is going to be brought to the guest, and the other way around. For you personally, the apparent benefit may be the chance to achieve to more audiences.
Increased Traffic
When adding your blog for your existing podcast website, you will find the extra advantage of potentially attaining a substantial rise in traffic. Ultimately, this could result in more listeners, making your podcast more appealing to advertisers. Blogging, with time, will in the end land your website in good internet search engine search positions. And, whether you’re concentrating on getting rated for particular keyword combinations, your traffic will increase. As lengthy as you’ve a internet search engine enhanced blog to aid your podcast, you’ll unquestionably come with an simpler time gathering a targeted listener base than your competition.
More Choices for Your Audience
Adding your blog aspect of your overall podcast can give your listeners another platform for connecting with you and your brand. Some listeners may not be inclined to make contact with you directly or call to your show (for those who have that like a feature), but might feel much more comfortable posting a remark on your site whenever you publish about something which interests them.
Your site can tie-in lots of features together with your podcast to positively improve your audience’s overall experience. Excellent achievements to publish could include show overviews, that might contain images, videos or any other information referenced throughout the podcast. You can even go the additional step and can include full show transcripts (which have a positive impact on your organic internet search engine traffic too).
These are merely a couple of of why you need to support your podcast having a blog. Just think about the other features you can provide your listeners. If you have their finest interests in mind, success will invariably follow.